How Much Does It Cost to Sell Stuff on Amazon: A Comprehensive Guide

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Are you considering selling your products on Amazon? With its extensive customer base and global reach, Amazon has become a lucrative platform for entrepreneurs and businesses alike. However, before jumping into the world of online selling, it’s crucial to understand the costs involved. In this article, we will answer the frequently asked question, “How much does it cost to sell stuff on Amazon?”, and provide a detailed breakdown of the expenses you should consider.

Understanding Amazon Selling Plans

To start selling on Amazon, you have two main options: the Individual Selling Plan and the Professional Selling Plan. The Individual plan is suitable for sellers with low sales volume, while the Professional plan is designed for those anticipating higher sales volumes and seeking additional benefits.

The Individual Selling Plan does not have a monthly subscription fee but charges a per-item selling fee of $0.99. On the other hand, the Professional Selling Plan requires a monthly subscription fee of $39.99 but waives the per-item selling fee. Choosing the right plan depends on your sales projections and business requirements.

Breakdown of Amazon Selling Fees

When calculating the cost of selling on Amazon, it’s important to consider the various fees imposed by the platform. These fees include referral fees, closing fees, and shipping fees.

Referral fees are a percentage of the item’s total price, typically ranging from 6% to 45%, depending on the product category. Closing fees are applicable for media and specific non-media items and range from $0.45 to $1.35 per item. Shipping fees vary based on the fulfillment method chosen, such as Fulfillment by Amazon (FBA) or self-fulfillment.

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Let’s take an example: if you sell a product with a total price of $50 and the referral fee is 15%, you would pay $7.50 as a referral fee. Understanding these fees will help you accurately calculate your profit margins.

Additional Costs to Consider

In addition to the basic selling fees, there are other costs to consider when selling on Amazon. These costs can significantly impact your profitability.

  1. Professional Account Tools: Amazon offers various tools and services to help sellers manage their businesses effectively. These tools, such as inventory management software or analytics tools, may have associated costs. However, investing in these tools can streamline your operations and enhance your selling experience.

  2. Advertising: Amazon provides advertising options to help sellers increase product visibility and drive sales. Sponsored Product Ads and Sponsored Brands are popular advertising features that come with their own costs. It’s crucial to budget for advertising expenses to maximize your product’s exposure on the platform.

  3. Fulfillment Options: Fulfillment by Amazon (FBA) is a popular fulfillment option that allows sellers to store their products in Amazon’s warehouses. While FBA offers convenience and faster shipping for customers, it comes with additional costs, including storage fees and fulfillment fees. Choosing the right fulfillment method requires careful consideration of these expenses.

Frequently Asked Questions (FAQ)

How much does it cost to create an Amazon seller account?

Creating an Amazon seller account is free of charge. However, if you opt for the Professional Selling Plan, you will be required to pay a monthly subscription fee of $39.99.

Are there any hidden fees to be aware of?

Amazon is transparent about its fees and provides detailed information on its website. It’s essential to review the fee structure and understand the costs associated with selling on Amazon to avoid any surprises.

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Can I sell on Amazon without a monthly subscription fee?

Yes, you can choose the Individual Selling Plan, which does not require a monthly subscription fee. However, keep in mind that you will be charged a per-item selling fee of $0.99.

Are there any additional costs for international selling?

If you decide to expand your business internationally, there may be additional costs involved. These costs can include currency conversion fees, international shipping fees, and compliance with local regulations. It’s crucial to research and plan accordingly before venturing into international markets.

What are the payment processing fees on Amazon?

Amazon deducts a payment processing fee from each transaction. For most categories, this fee is 2.9% of the total item price plus $0.30 per transaction. However, fees may vary depending on the product category and the seller’s account type.

How can I reduce costs when selling on Amazon?

To optimize your costs on Amazon, consider the following strategies:

  • Focus on products with higher profit margins
  • Streamline your operations and reduce fulfillment costs by using Amazon’s FBA service
  • Optimize your product listings to improve visibility and increase sales
  • Monitor and adjust your advertising campaigns to maximize return on investment


Selling on Amazon can be a profitable venture, but it’s crucial to understand the costs involved. By choosing the right selling plan, considering the various fees, and factoring in additional expenses, you can make informed decisions to maximize your profitability. Remember to research and plan ahead, keeping in mind the specific needs of your business. Now that you have a comprehensive understanding of how much it costs to sell stuff on Amazon, you can confidently embark on your online selling journey.

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